On the morning of October 22, a group from the World Alcohol Beverage Alliance paid a visit to the World Wine & Spirits Exhibition Park in Shanghai, and members of the group were Meng Qiliang, Deputy Secretary of the Leading Party Members’ Group of the CPPCC of Guizhou Province and Executive Vice Chairman of the CPPCC; Dr. Chen Zeming, Secretary General of WABA and President of Guizhou Alcoholic Drinks Association; Luo Yuandi, Strategic Advisor of China Alcoholic Drinks Association and Deputy General Manager of Guizhou Moutai-flavor Liquor Marketing Co. Ltd.; Zhu Minglong, Chairman of Shanghai Guilong Real Estate Development Co. Ltd.
President Lin Jianguo, who is in charge of the World Wine & Spirits Exhibition Park, has shown the group around a number of exhibition galleries in the park, including the Wine Gods Gallery, the Wine History Gallery, the Huangjiu (yellow wine) Gallery, the Beers Gallery, the Grape Wine Gallery, the Foreign Liquor Gallery, the Chinese Liquor Gallery, and the Cocktail Gallery.
There came a discussion after the visit, in which Ms. Zhang Heming, Manager of the Development Department of the World Wine & Spirits Exhibition Park, gave a detailed introduction of the project and proposed to set up a “Guizhou Pavilion” designed for the characteristic commodities, famous brands, Chinese time-honored brands and representative enterprises of folk industries in Guizhou Province; set up “Zunyi Pavilion” for representative enterprises to enter, such as Moutai, Xijiu, Guotai and others; she also hoped WABA to invite wine producing countries to join the International Wine Pavilion, as well as overseas wineries to settle in the World Cultural Street. Mr. Lin briefly introduced the functional planning and the latest status of the park, and thanked all the guests for taking time out of their busy schedule to visit the park for an exchange of ideas.
Dr. Chen Zeming introduced the establishment, operation and achievements of WABA. WABA was jointly launched in 2014 by more than 60 countries and regions in five continents, involving more than 300 alcohol industry chain-related associations, societies, research institutions and large enterprises and groups. It publishes annually theDevelopment Reports of Global Alcohol Industry, the Annual Report on the Achievements of the World Alcohol Beverage Alliance, the Wine Expo and others, in both Chinese and English. WABA has also hosted major research projects such as the Ministry of Commerce’s Guide to Chinese Spirits, the Guizhou Alcohol, etc. WABA has played an important role in supporting many international exhibitions, including China (Guizhou) International Alcoholic Beverages Expo; the 11th Yantai International Wine Expo in Shandong Province, China; and China (Chongqing) Wine Consumption and Culture Festival & Famous and Special Wine Trade Fair, etc. Dr. Chen Zeming also pointed out that WABA has strengths concerning its philosophy, structure, talents, networks and platforms, and given that the World Wine & Spirits Exhibition Park has a good foundation as being able to provide a certain level of services to support the industrial chain, and the ability for cultural progress and capital operations, he expressed the hope for future cooperation.
