At the 2016 World Alcohol Beverage Alliance (WABA) annual meeting — with the theme of “Co-establish Global Platform, Facilitate Development of Alcohol Industry”, also a major event of the 6th China (Guizhou) International Alcoholic Drinks Expo, World Alcoholic Beverage Alliance Institute for Research published “The Development Report of Global Alcohol Industry 2016”. Mainstream media such as CCTV and People.cn reported this news and drew attentions from Industry insiders around the world.
Li Jinhua, Vice-Chairman of 11th National Committee of the Chinese People’s Political Consultative Conference wrote a preface for this report. Li Wuwei, economist and Vice-Chairman of 11th National Committee of the Chinese People’s Political Consultative Conference, Dr. Ante Simonić, former Deputy Prime Minister of the Republic of Croatia, and Gen. Chavalit Yongchaiyudh, former Prime Minister of Thailand, as advisers. Lu Yongzheng, Vice-Governor of People’s Government of Guizhou Province, Meng Qiliang, Vice-Chairman of the Guizhou Provincial Committee of the Chinese People’s Political Consultative Conference, and Ge Zhirong, Counsellor of the State Council, Vice-Chairman of the World Alcoholic Beverage Alliance, President of the Association of China Entry-Exit Inspection and Quarantine, as directors. Wang Xinguo, Wang Yancai and Bian Zhenhu as committee members. Dr. Chen Zeming is the chief editor and research moderator. The report was completed by dozens of experts, scholars and entrepreneurs all over the world. The report focuses on current development, industry prosperity index, risks and opportunities, and competition situations of Baijiu, wine, beer, and Huangjiu. It also studies and publishes economic scope, operational capacity, profitability, periodic development features, and development of cyclic dynamics and structure of the demand for Chinese alcohol industry.
Meanwhile, the report publishes “The Development Report of China ‘s Liquor Circulation Industry” of Department of Market Operation and Consumption Promotion, Ministry of Commerce People’s Republic of China, “Quality and Safety Status Report of China’s Entry-Exit Liquor” of General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China, “Revision Report of Classification of Luzhou – flavor Liquor” of China National Research Institute of Food & Fermentation Industries.
These research results showed several features:
The first feature is extensive. It strengthened the research of current situation for international market by analyzing international alcoholic industry. The report not only added related contents about international wine and beer, but also studies current situations of global alcohol industry and the development of wine industry of world ‘s major countries in chapter one and four. It made this report as a guiding report for global alcoholic industry.
The second feature is new. The report updated “the Internet +” strategy, and cooperation and innovation of e-commerce platform by combining with internet technologies and China’s “supply – side reform”. It guided the developing direction of global alcohol industry by exploring alcohol’s production, distribution and development forces.
The third feature is profound. The report analyzed operating law of wine industry and fundamental forces for market changes. It released composite index of leading economic indicators, coincident index, lagging index and comprehensive prosperity index of alcohol industry. It helped industry, enterprises and consumers to make decisions and helped the industry to develop production, marketing, sales, standards, and technologies.
As the only global applicable research report of alcohol development, the report is an international, academic, authoritative, informative, applicable report. It also analyzed and studied the trial production of alcohol innovation, alcohol industry development, alcohol enterprises restructuring adjustment, alcohol market segmentation and concentration, and alcohol healthy consumption, etc.
